This is Candy       (2025-06-22)

Many "breakfast cereal" products marketed to children in the United States are indistinguishable from candy and should be labeled as such:

This label is modeled after the "Tobacco packaging warning messages"[1] that were introduced in 1966 and employs a similar Helvetica Bold font and outline, both in black.

Typical placement of this warning label is directly above or below the Facts Up Front (FUF) label:

By placing these labels on cereal boxes on store shelves, low information consumers (believing these products to be food) can be shown that these are novelty purchases similar to candy:

Store shelf, Lunds & Byerlys, Minneapolis

Store shelf, Safeway, Tahoe City

[1] https://en.wikipedia.org/wiki/Tobacco_packaging_warning_messages